How to Respond: Things to Do Tomorrow...
> Adapt! In this rapidly changing marketing environment, marketers must adapt.
Change must be carefully thought through and focused. We outline the
nature and extent of the changes required.
The 4 P's are Out — the 4 E's are In
Product to Experience
Place to Everyplace
Price to Exchange
Promotion to Evangelism
to Do Tomorrow
Ruthlessly Build consumer insights. Leverage digital channels to capture insights—one-to-one interactions, blog behavior, search behaviors, and real time behavioral patterns. Measure media usage behaviors as a part of consumer insights.
Make consumers your advocates. Shift marketing objectives from sending messages to facilitating conversations between consumers. Stop talking AT THEM and talk to them, create conversation.
Apply rigor. Refine and iterate your marketing mix. Build partnerships. Track corporate marketing behaviors and effectiveness. New Marketing strategies can bring new levels of transparency and efficiency to the optimization of the marketing mix. Leading companies tailor the mix to media behavior, customer demographics and past exposure to the messages.
Ruthlessly Build consumer insights. Capture insights—one-to-one interactions, blog behavior, search behaviors, and real time behavioral patterns. Measure media usage behaviors as a part of consumer insights.
Align the organization, hire the right talent, and initiate a progressive culture. Technology without talent and culture is inadequate. Get the right team in place; focus on people priorities. Embed creative design and digital media at all levels of the marketing mix. Learn from new players in the market. Lets create your own "Consumer Nation."
Don't Pull Your Hair Out - We Got This!
At the forefront of creative, business solutions and marketing , we have been providing consulting services in strategy, organization and change and information technology. C Power Designs is one firm that helps their clients solve their toughest problems, working by their side to help them achieve their missions.
Although business and marketing consulting is often the less tangible of our services, it is often what makes a project successful. You can hire creative talent or technical expertise without aligning them to your business and marketing goals, but yu will be dead in the water.
C Power Designs works with companies to evaluate their needs and prepare a business and marketing strategy to meet them. Our expert analysis and marketing consultants design functionality that is easy to use and gets results. We can help you automate your business, improve usability or increase the success rate of your project.
We are your friend in the business. Our client relationships last long after the project is launched.
On an ongoing basis we work with you to evaluate effectiveness of your project and fine tune it. With us you can have all the resources of a large organization right at your finger tips.
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